We're technical people that understand research, rather than researchers who know a thing or two about technology. It's an important difference. Our clients are buying technical expertise and resource to help get the best quality survey results possible.
Use the slider below to explore the timeline describing key milestones in a typical online survey project.
We usually first hear about a planned survey from clients weeks ahead of launch. We discuss feasibility, likely response rates, the sourcing of respondents, incentivisation, complexity of implementation and agree costs.
Often our client will be a research or marketing agency working on behalf of an end-user client and delivering a wider research package. This is a good time to for us to provide a list of questions for our client to discuss with their client and to set expectations at the right level for all involved.
At this point there is no commitment or cost incurred. If we think the project is unlikely to achieve it's goals we will advise against starting it at all!
We take the client's questionnaire, usually in MS-Word format, and review it. If the questionnaire has not been prepared by a qualified researcher we are happy to provide feedback and suggestions for improvement to ensure we start with a thorough and robust set of questions that will not introduce a bias to the final results.
The survey is programmed into our systems. We use our experience to make it as user friendly as possible. This includes optimising the balance of page size and volume and making best use of routing techniques to ensure the optimum respondent experience.
The look and feel of the survey is important and we can produce an exact match to the clients brand. Often this means it looks exactly like a page on their company website.
Survey setup usually takes around 2 working days from receipt of questionnaire.
Once the initial online survey is produced we pass it over to the client for review. This is the first opportunity to see how their questionnaire translates to the online environment and usually we enter a review and refine cycle. We receive change requests, action those, re-publish the survey and invite the client to review the new version. This cycle continues until the client is happy.
Often the refinement cycle takes longer than the initial survey build phase. This is due to multiple people needing to review the draft, sometimes within different organisations, and provide their feedback. This should be considered at the initial planning phase.
Once the refinement phase is complete we launch and host the survey, it is then available for respondents to complete. The survey can be completed on desktop, tablet or mobile.
Whilst online we provide first line support for respondents and answer any technical queries they may have. Clients can login and monitor the progress of their survey by viewing response levels and applying a variety of useful filters.
A typical survey is online for 2-3 weeks although this varies according to the type of study undertaken.
As well as creating and hosting the survey our job is to maximise the number of people answering it. Our service includes two respondent recruitment options:
If the client provides a respondent database we work with them to create an email communication which we send out to the sample frame. Reminder emails are targeted to those not having responded.
Where no database is available we can source respondents from a number of panel providers. Our system includes sophisticated quota control functions to ensure that the final sample is representative as required.
At the end of the data collection phase the survey is taken offline and results prepared for delivery. Options include: